The Milu King, China’s first eco-themed AIGC drama series produced by Qingshang Yimei (Jiangsu) Cultural and Creative Co., Ltd., an enterprise based in the Big Data Industrial Park, has officially locked its release date. The series will premiere on WeChat Channels, Douyin and Hongguo Platform on August 15, 2026.

Set against the backdrop of the Yancheng Yellow Sea Wetlands, a Natural World Heritage Site, the drama centers on the ecological IP of the “Eastern Kenya” and narrates the legendary tale of The Milu King. Combining cutting-edge AIGC technology with the theme of ecological conservation, it pioneers domestic AIGC short dramas featuring ecological themes.

Guided by the brand initiative of “NICE Yancheng · City of Short Dramas”, Yancheng is actively fostering the new track of the digital audio-visual industry. As the core carrier, the Yangtze River Delta (Yancheng) Digital Audio-Visual Industry Base has attracted a cluster of high-quality cultural and tech enterprises covering frontier sectors such as AIGC content creation, digital human development and XR virtual filming. The launch of The Milu King not only showcases the creative prowess of enterprises in the industrial park in the AIGC sector, but also blazes a new trail for the digital communication of Yancheng’s ecological and cultural IPs.