Today, Reference News published an article highlighting Yancheng’s practices and explorations in international communication, documenting how the city has conveyed its diverse charm to the world through ecological storytelling and people-to-people exchanges.

In recent years, Yancheng has launched a series of international communication initiatives, starting with ecological narratives, leveraging cooperation with the Republic of Korea as a key fulcrum, and engaging multiple participants. The two international credentials – “World Natural Heritage” and “International Wetland City” – have gained ever-greater recognition, while the “Nice Yancheng” city brand has grown increasingly resonant. These efforts have continuously advanced the city’s external exchanges and cooperation: economic and trade ties have warmed through communication, people-to-people bonds have deepened through stories, and the circle of international friends has expanded through shared understanding. Yancheng’s international communication practices offer a genuine model for observing how Chinese local cities engage in dialogue with the world.

Industry insiders note that in the new era – facing a complex and changing international landscape as well as rapid transformations in communication technology – Yancheng must further strengthen its capacity to study new situations and solve new problems, fully integrate and tap into international communication resources, and enhance its effectiveness in international communication and narrative expression.